Brands like Harry’s, Every Man Jack, and eos have dedicated creative work to challenging tropes and preconceptions related to male behavior as the category has exploded in recent years. This comes alongside the growing influence of the “manosphere” within the political backdrop of the U.S. and more frequent call-outs of men’s toxic behavior in culture more generally.
Manscaped has a history of trying to destigmatize, lighten the conversation, and encourage improved behavior without coming off as preachy.
“In the end, after all the humor and conversation, what we want is two things: men to be better and men to be more attractive,” Kertesz said. “We are very careful to not overstep what we believe to be our boundaries. We want to be this lighthearted force towards evolution.”
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